Shores & Beyond

Hi there! I’m Lakshana!
Brand Strategist and Social Media Manager

With over four years of experience in marketing and a strong focus on brand strategy, I specialize in co-creating with sustainable businesses to craft authentic, purpose-driven narratives.

From developing clear brand differentiation to designing impactful content strategies, I collaborate closely with brands that care about people, the planet, and long-term growth. If you’re looking for a trusted partner to elevate your brand’s positive impact, explore my portfolio to see how we can bring your mission to life together.

My Portfolio

Services

Here’s what to expect from my services

Brand Strategy

A strong brand is built on a clear strategy. While every organization has unique needs, the foundation of a successful brand remains the same. Through a structured and strategic approach, I help you define and refine your brand’s positioning for long-term impact.

What This Process Involves:

✅ Customer Analysis

✅ Competitor Analysis

✅ Company Analysis

By the end of this process, you’ll receive a comprehensive yet simplified Brand Strategy Document – a roadmap that provides clear insights and recommendations, empowering you to make an immediate impact and build a brand that truly resonates.

Social Media Management

(Facebook & Instagram)

Growing your brand naturally—without paid ads—by building genuine connections, increasing engagement, and amplifying your impact.

What I Offer:

✅ Strategic Content Planning

✅ Authentic Content Creation

✅ Community Engagement

✅ Profile Optimization

✅ Growth & Visibility Strategies

✅ Performance Tracking & Insights

🌱 No shortcuts. Just authentic, organic growth that makes an impact. And No Greenwashing!

Let’s get started

Here are some of my certifications

What my clients are saying

“With us every step of the way”

Lakshana surpassed all of our expectations! From creating a brand and social media strategy, to following through on implementation, Lakshana was with us every step of the way. She’s a clear communicator, great with our colleagues, and delivered on all of our goals. We cannot recommend her services enough!

Greg Fernando

Founder of New to Sweden

“Commitment to high values”

Lakshana’s meticulous planning resulted in an effective social media strategy for my Instagram, which has yielded impressive results. I highly recommend her for her understanding, patience, and commitment to high values.

Anand Prakash Yogi

Founder & Yoga Instructor

“Ensured positive impact”

Committed to responsible tourism, she ensured a positive impact on the environment and community...

Lakshana’s creative skills were evident in a captivating travel brochure, itinerary and social media posts, making our journey both meaningful and memorable.

Anand

Board Member of Marut Mission

FAQs

What is the difference between Brand Strategy and Social Media Management?

Brand Strategy is the foundation of your brand—defining WHY, WHO, HOW & WHAT of your business.

Social Media Management is how you communicate and engage with your audience online. Both work together to build a strong, consistent brand presence.

How long does it take to develop a Brand Strategy?

Typically, the process takes 8 weeks, depending on the depth of research and collaboration required. I ensure a thorough approach for the best results.

Why do I need a Brand Strategy before Social Media Management?

A clear brand strategy ensures that your social media content aligns with your brand values, messaging, and goals. Without it, social media efforts can feel scattered and ineffective.

What platforms do you manage for social media?

I specialize in Facebook and Instagram, focusing on organic growth through strategic content planning, engagement, and community building.

How do you grow social media accounts organically?

Organic growth involves creating high-quality content, engaging with your audience, using strategic hashtags/ keywords, leveraging platform features (Reels, Stories), and building a loyal community over time, all without paid ads. It takes time and patience.

How can you help me avoid greenwashing in my social media?

I prioritize transparency and authenticity in all content. This means ensuring your messaging reflects real, measurable impact (backing up sustainability claims with tangible data, transparent reporting, and real-world results) rather than vague sustainability claims. I help craft honest narratives, showcase genuine efforts, and educate your audience without misleading claims– building trust and credibility for your brand.

How do we get started?

Simple! Click the “Let’s Work Together” button to schedule a consultation and discuss the best strategy for your brand’s success.

Get In Touch

Ready to transform your purpose into real-life strategy?

Reach out and find out how I can help you.

Work with me

My Portfolio